For the stubborn few who refuse
to let golf be boring.

2026 Season

January

Every date worth circling

Majors, capsule drops, and pop-ups — the whole season, one month at a time.

Major
Tournament
Drop / Event

Golf Culture

The brands shaping how golf sounds, looks, and sells.

Malbon and Daniel Arsham ran it back, and this time there's a golf bag.
collab/instagram.com
Sep 10
Agronomy Workshop put a pencil holder on a hat.
drop/instagram.com
Sep 10
Gumtree is cutting up old American quilts to make headcovers.
drop/instagram.com
Sep 10
Team USA packed a throwback outfit for every Solheim Cup it's won in Europe.
culture/instagram.com
Sep 10
Pinehurst No. 11 opens March 29 on an old sand mine, and Bill Coore calls it "weirdly wonderful."
culture/pinehurst.com
Sep 9
Good Good took a crew to the Catskills for 18 holes and a long table dinner.
creator/instagram.com
Sep 9
Jack Bunny let people at last year's family festival design a polo, and the winner is on sale now.
drop/instagram.com
Sep 9
LIV Golf filed for bankruptcy and owes Jon Rahm almost $7.5 million.
culture/espn.com
Sep 8
sunlove, a golf brand out of Korea, made a New Balance Minimus that has nothing to do with golf.
collab/instagram.com
Sep 8
The golf Polo Bear sweater has metal spikes this year.
drop/x.com
Sep 8
A Reddit user says the $15 muni inside an RV park needs a bag for every person on the course, playing or not.
culture/reddit.com
Sep 8
The range at Mt. Massive has a trash can on a backboard for a target.
culture/instagram.com
Sep 8
Manors made up a whole history of the scramble and shot a mockumentary about it.
culture/instagram.com
Sep 8
There's been a short-hole golf club on public ground in Edinburgh since 1895.
creator/instagram.com
Sep 7
$8 Callaway hybrids. Thrift store. A Reddit user says they beat the new stuff.
equipment/reddit.com
Sep 7
Future Golf, the Australian golf community built for younger players, is launching in the US.
culture/instagram.com
Sep 6
Skratch is pushing a petition to change the noise golf carts make in reverse.
culture/x.com
Sep 6

Thrawn is one guy, a newsletter, and a short game that's seen better days.

It started where a lot of things start: a soul-sucking 9-to-5.

The kind of job that quietly files down the parts of you that liked making things. I wanted one corner of the week that was mine — no roadmap, no manager, no quarterly anything.

Then a kid showed up. Best thing I've ever done. Also: beautiful chaos.

The standing Saturday tee time turned into a nap schedule. The course I basically lived on became a place I drove past on the way to Target. Turns out you can miss something more once you can't get to it.

So I started writing it down instead.

The brands, the drops, the courses, the strange and wonderful corners of golf culture I still loved even when I couldn't play. Thrawn is that notebook, made public — a small site and a weekly newsletter for people who feel the same pull.

Thrawn is for people who love the game — even when life won't let them play it.

Updated weekly
Rank
Brand
Votes
Position
7D Change